And revamping Twitter Blue, which has so far failed to attract subscribers, makes sense too.īut it’s not the what that’s the issue here, really - it’s the how. New product experimentation is also to be expected. Coming in with fresh ideas and swapping out the executive team isn’t that unusual in a takeover, nor are widespread layoffs when a company is in financial trouble. One can argue that Musk was right to take a new approach at Twitter, which was losing money and failing to grow its user base.
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